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Advantages of Having A Business Website

The Advantages of Having A Business Website

Corporate websites have time and again proven to be essential parts of both growing and established businesses. A website can be an avenue to educate prospective clients about the products and services a business offers and also a way to convert online visitors to paying customers.

Surprisingly, there are still some companies that are not found online. Money invested into the traditional marketing like paper catalogues can definitely be pushed towards creating a website! While we cannot dismiss the fact that there are businesses that thrive while implementing a traditional business format – without a corporate website, we reckon that in this fast-paced digital world, it will not take long until a corporate website is going to be not only an important part of a business, but one of the most crucial elements in order to obtain customers.

In today’s article, we wish to touch on the beauty of a corporate website and the advantages of having one.

Online Presence allows companies with websites to showcase their brand, credibility, and in general what the business is all about. This can appeal to potential customers who consider a business website as an important criterion when deciding on whether they will buy from this specific brand or company. The same can be said for all of the many various demographics out there. Creating online presence for the website can also lead to being able to build customer loyalty. With outstanding customer service support partnered with an intuitive website that is constantly updated, a business’ online presence may become much stronger. You never know who will come knocking at your door and what resonates with them, but the first step is to put yourself out there!


Creating a business website can open more opportunities to Generate Leads. Bringing on more leads is important for business because it increases awareness of their business, products and creates an opportunity to convert customers into long-term clients. Interested clients will stumble upon advertisements from social media or Google Ads to which potentially turns them into customers. Methods like sharing content on your social media pages may work for one business but it does not generally mean that another in the same industry will achieve the same results. Different strategies to this take a few trial-and-error’s, it could be truly worth it in the long run because of the potential exponential growth in website traffic.


Apart from generating leads, there is surely Organic Traffic. When potential or regular customers are looking for products or services, their first instinct is to utilise Google to search. Organic traffic can be considered to be one of the most important forms of online traffic data as it is targeted and it may improve trust on the brand and company which may lead to the website being ranked on top of a certain set of search keywords. Organic searches make for good rankers on Google to achieve higher traffic! With SEO-optimised websites, businesses can gain customers and traffic on their websites. Updating content regularly with blog posts or product promotions potentially improves the SEO analysis of a website, there are so many ways and methods to use this for website improvement but like lead generation, it is also a trial-and-error. A helpful guide, while creating a website is still being taken to consideration, may convince business owners to make full use of Google to improve their SEO as well.


Providing an Integration of Solutions for clients makes for a quick and easy customer journey in a website. Using integrated solutions allows for solving tedious applications or multiple plug-ins used for different departments in a business to intermix into one easy-to-use program that maximises the website’s financial value. Businesses that invest in quality-built websites can use cloud-based software systems which combine all necessary features in just one website which is swift and effortless for both business owners and customers. Human Resource or Finance applications which can include payment solutions are just but one example of the vast benefits of integration. This improves a website’s value which enhances overall business sales with using well-built platforms.


Singapore has geared to turn itself to move towards a Smart Nation and businesses are often encouraged to digitise their work in order to follow the growing trends and the emerging market of eCommerce. With the support that the Singaporean government is providing these businesses, web development in Singapore improves and so do businesses’ sales. Even hawker shops are following suit, making the list of reasons for not going digital shorter and shorter. This initiative can assist unfamiliar users into integrating with making purchases online more than through physical stores, turning them into online customers those businesses can receive support from in their online businesses. The key goal is to keep evolving and adapting to changes when a business’ solution ceases to be effective. A business can then confidently start shifting its direction – one way is through creating a website or revamping an existing one. This can easily be achieved by engaging the right team.


So, if you are looking for a partner to build your ideal website, then you are at the right place! Pivot Tree Consultancy & Creatives specializes in services such as social media, content marketing, graphic design, photography, and videography, as well as web designing solutions at affordable rates. The average cost to build, launch, design, and maintaining a website can range anywhere from SGD$12K – $150K depending on the type of business. However, by teaming up with Pivot Tree’s experts, your business is not only in good hands, but more importantly you are provided with more competitive packages for building and maintaining your website.

Now, do you own a business that could use that extra leverage to get to where it needs to go? If so, don’t leave your customers behind in this technology-driven rat race and more importantly, take this opportunity to build a strong online presence! Work on an intuitive website, get your name out there, and watch how it improves your business! Good luck and see you on the brighter side!

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